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Online Trading volumes are growing much faster than overall trading on the Indian exchanges. Over the last 5 years trading volumes have increased more than 1600 times. As internet penetration in India keeps growing at its current rates and bandwidth continues to become cheaper, online investments are very likely to become the preferred option of investing for a huge proportion of the market. Considering the fact that the current market size is much smaller compared to the total growth potential in India, larger players have an almost free playing field in the way they carve out their business niche over the next few years. |
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The market is characterized by a huge multitude of small service providers and some big financial institutions or brands. In the longer term, these larger brands are normally expected to define the industry best practices and processes of how to make serious money in this fledgling market for others to follow. In that sense it's the larger brands who have an overall unspoken "responsibility" beyond simple business interests. |
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Here are a few things that E Dot Solutions identifies as some of the primary features for any online investments related service. |
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What Online Investment Portals need |
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- Create a good-looking, DISTINCTIVE financial portal, which becomes a distinguishing offering in the market now and in the recent future.
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- Give prime importance to User-Friendliness. Most trading enabled portals in India today fall short of going that extra mile in offering something to the masses that's truly designed for success. Sooner or later someone will spot this screaming opportunity and benefit from it.
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- Ever since online investing in equities became possible in the year 2000, six whole years have passed. Technologies have changed and moreover people's expectations from day to day technology has changed. In 2000 you still had large and heavy Nokia phones and today we are talking about slim-line phones for example.
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Being a slightly late entrant has its advantages. New entrants should adopt modern technologies with a future shelf-life rather than work with systems and processes that are old and dated.
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- Price point advantage is already not a differentiator any more today. The main differentiation will come from service standards and quality of its offering. Foster online "communities" amongst your customers. In the Internet age there is NO other better advertising vehicle than word of mouth. Let your customers talk and share with each other. When you don't have communities, you as a business, have no idea what the buzz is and the only way you can find out is by resorting to recurring spending on market surveys and studies etc.
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An international class outlook for the online offering and should be the way forward. The key dependencies for this are three-pronged: |
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- A winning vision
- A strong experienced development team
- Raw Market Data on your own servers
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