About Us \ Essential Offerings

Typically, we begin an engagement by gathering information, performing research and analysis and gaining a comprehensive understanding of the project scope. This forms the foundation for a series of client workshops, which are led by our strategic services team. The workshops are customized to the client's needs and desired outcomes and allow us to create a blueprint and program from which our multidisciplinary teams can establish a successful Internet-related initiative. Our clients are actively involved in this initial step. Upon completion of the business requirements assessment process, we provide the client with a strategic and tactical plan for its eBusiness.

Using the information gathered during the business requirements assessment process and the blueprint and program created during the client workshops, we develop detailed functional and technical specifications that are designed to meet the client's business vision. By creating specifications, we seek to ensure that all of the details related to the creation of a web site are accounted for prior to beginning work on the project. Our combination of technical and creative talent reduces the overall risk associated with large-scale development efforts.

Using state-of-the-art technologies and ideas, our creative team extends or establishes the client's brand online, while developing a user experience that meets the client's business requirements and expectations. Through an interactive and collaborative effort, we work with the client to refine a complete image while developing plans to execute public relations, advertising and marketing needs. We have extensive experience in developing visual and interactive content and creating electronic brand campaigns that enhance and extend our clients' relationships with their customers. Our creative design professionals assess and analyze our clients' existing brands, identify opportunities and provide user-focused solutions that help our clients build sustainable, long-term relationships with their customers. To keep up with the increasing complexity of the creative solutions required, we have developed expertise in editorial creation, content management, information architecture, user-interface and rich-media technologies.

Before full-scale development takes place, we produce a prototype that combines user specifications and an agreed-upon image. The prototype allows the client to test the systems that we have developed to ensure that all of its requirements and expectations have been met.

We develop, integrate and test all of the necessary components, including third-party hardware, software and custom applications for the final launch of the online effort. During this stage, our developers and technologists seek to ensure that the client's business requirements and expectations are fully aligned with the technological infrastructure we have created. Once the initial project has been completed, our methodology can be periodically reapplied to maintain and refine the client's eBusiness. We believe that our methodology clarifies client expectations, helps our clients achieve faster time to market, reduces the risks associated with the application and integration of emerging technologies, provides consistent procedures for all engagement phases, provides a higher degree of project organization, is cost effective and lowers implementation and technology obsolescence risks.